9 Ways Advertisers Make Food Look Delicious - 9facts

9 Ways Advertisers Make Food Look Delicious

Advertised foods rarely look exactly like the real food they’re selling. In fact, a number of sites around the web have pointed out just how false food advertising can be. The truth is, the delicious-looking culinary concoctions we see in print ads and television commercials would be anything but appetizing if they were on your plate. Here are 9 tricks make food look delicious.

#1. A blow torch, a branding iron and some shoe polish

A blow torch, a branding iron and some shoe polish - 9 Ways Advertisers Make Food Look Delicious

Most of the time, meat products aren’t actually cooked because cooking can cause them to shrink and dry out. So items like steak and hamburgers are carefully seared with a blowtorch. Grill marks are added with a branding iron and, as a finishing touch, some shoe polish or varnish may be applied to provide a nice, succulent color.

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