Rubbing this on your face will reduce wide pores on your face, increase blood circulation and tighten your facial skin. Also, if you are going in a party or in a special occasion, rub an ice cube before putting on the make-up. This will help the make-up to last longer, and the make-up won’t smudge.
Alternatively, put a few drops of your favourite moisturiser on the ice cube and massage it on your face. This will instantly freshen up your skin and give it an instant glow. Source